Responsive web design has been gaining a lot of popularity lately. As a matter of fact, the evolution of new devices every now and then has made it difficult for online businesses to stay ahead in the race. A majority of websites have faced many consequences due to the ever-growing device market. Those days are gone when websites were created for only desktops and laptops. These days, there are countless numbers of devices to keep track of and this is what that has given birth to responsive design.
Responsive design is a design that makes your website flexible enough to look presentable on any device that is available in the market. Whether you are visiting a site on the laptop, smartphone or iPad, you would have the same user experience on every different device.
Does your business need to be mobile-friendly?
Well, you are probably be running your online business successfully and getting a great number of potential customers every day. But does that mean you don't need to be available on the mobile as well?
Actually, you do!
According to a recent study, a website drives more than 38% of traffic from mobile users, and that number is definitely too huge to overlook. As a matter of fact, people are becoming web dependent, which means they always want to be active on the internet. This constant need to always stay active leads them to use smartphones and tablets more than their laptops and desktops. Therefore, it becomes all the more important for websites to be available on every device web users possibly can use to access them. Responsive websites make your website compatible with every device available out there while providing your visitors with all the relevant information on-the-go.
Does it affect Google search results?
Recently, Google has started considering mobile-friendliness to be one of the most important factors responsible for indexing websites. It has launched a new rule saying that a website should provide optimal web experience to mobile users. Whether they are looking for the content, images or any other relevant information on the website, you should make them comfortable with the site.
Google has changed its requirements to determine a site's ranking in the search engine.
- Fonts' scalability to smaller displays
- Easy and convenient use of touch elements along with buttons as well as the distance between them.
- Easy mobile-URL re-redirection for mobile users
- Appropriate cross-links
- Performance and website loading speed
The recent Google update might be little frustrating for a number of webmasters but this is the sure shot way of achieving higher search engine rankings as well as driving more traffic to your website. Having a responsive site enables for automatic adaptation of a site interface to different device screens.
Moreover, these days even website templates and themes are available as responsive to allow webmasters to integrate responsive website design.
The world is going mobile, don't lag behind in the race by not having a mobile-friendly site.