SEO or Search Engine Optimization is a method, which helps to use the strategies, techniques and tools to increase the number of visitors to your website by increasing its ranking over different search engines like Google, Yahoo, and Bing, etc. On the other side, PPC Stands for Pay Per Click, which is also recognized as Cost Per Click is an internet adverting model that is probably used to direct traffic to your website. For this, advertisers have to pay some amount every time when their ad is clicked. Undoubtedly, the choice between both is very important for your overall marketing strategy and therefore, you have to be very careful while making any decision. Check out the below-mentioned points that help you take a wise decision for your strategy.
Quality Traffic Leads: One of the major advantages of SEO is that it helps to lead quality traffic to your website than the PPC. It gives you organic results which are a must for the growth of your business and also increases the chances of conversion.
Cost-Effective: Another major advantage of investing in SEO than PPC is that it is pocket-friendly and never burns a hole in your pocket. However, if you invest in PPC so you have to pay every time when your ad is clicked and that can be misused by your competitors and sometimes break your stipulated budget.
Branding: SEO helps to make you a hero in the eyes of your customers, which in result increase your credibility in the market. It helps to earn the trust of a customer easier than the PPC. Therefore, you should include it in your marketing strategy.
Greater ROI: Undoubtedly, SEO has a greater ROI than the PPC. It increases the chances of converting more and more visitors into your customers.
Give You Long-Term Benefits: SEO strategy takes time but gives you the long-lasting results. However, PPC can only show you on the top of the Google’s first page till you have money in your account. In simple words, PPC only works till you pay-per-click however SEO will give you benefits for a longer time.
In a nutshell, you can say that SEO is better than PPC in all manners and therefore you should invest your time, money and manpower in it. With this in mind, you have to make sure you will now take a smart choice because it will either fall up or fall down your business growth.