The Sugar CRM – Bringing You The Ease Of Working In A "Paperless" Environment


Business organizations – big and small alike – are usually burdened with paperwork in one way or another. There's a lot of forms to fill out and records to maintain and keep up-to-date, including keeping track of very critical business meetings and customer needs and sometimes, the information and data that are needed for maintaining, sustaining, and propagating business relationships with customers are being lost or misplaced due to sheer neglect. Keeping these valuable information intact, secured, and up-to-date, as well as hiring highly-organized and competent clerks and secretaries to keep track of these critical business elements, entail additional expenses, not to mention head, to the business organizations who keeps their records the traditional way.

A lot of software have been developed to address this problem. But these software are very expensive and most of the time difficult to understand, not to mention hard to maintain. They also have tendencies to break down, which could mean very serious damage to the company.

A very reliable Customer Relationship Management (CRM) application is needed by every business enterprise in today's fast-paced world to be able to one-up their competitors. For one, it will allow the company the leeway to get rid of boring and seemingly never-ending paperwork which is most of the time the root not only to losing revenue (due to the massive amount of effort in accomplishing the most menial of tasks) but to developing migraines as well!

The SugarCRM is one of the leading commercial CRM software that suits companies of all sizes. There are basically 3 types of SugarCRM, namely: the SugarCRM Enterprise Edition, the SugarCRM Professional, and the SugarCRM Open Source. The first two requires a fee, but the last one I have mentioned is an open source software. That is, it operates on a set of principles and practices of writing free software wherein the source code is openly available. In other words, it is free and could easily be downloaded through the internet. All that is needed is a web server to mount it on. It operates on a LAMP (Linux-Apache-MySQL-PHP) platform, which is obviously open source, or on a WAMP (Windows-Apache-MySQL-PHP) Platform. You do not have to worry much about the technicalities of these terms since all of them are easily downloadable. With just a few clicks of your mouse and just a few tweaks on your server to accommodate the system, you will be able to successfully metamorphose from a traditional, paper-churning company into an efficient and well-oiled conglomerate (and be able to contribute as well as saving the lives of trees!).

As a business tool, the SugarCRM is very powerful since it has more than 40 business process tools which can easily be customized to suit every company's needs. It could also be integrated with other softwares, like the VOIP (Voice over Internet Protocol) software, the ERP (Enterprise Resource Planning) software, etc. It will also keep everyone in your company up-to-date since it is internet-based and all client interactions – may it be a client complaint, more sales, conversation excerpts, appointment and meeting dates, points of improvement for the company, and basically all you can think about that has to do with running a business – are recorded real-time. What's great about it as well is it requires little or no training at all since its interface is user-friendly. It saves everyone time and makes everyone a lot more efficient in terms of handling customer and company concerns since it simultaneously disseminates information which can be critical to the company's success.

From the generation of leads up to the formulation of sales quotes and, ultimately, to the creation of invoices based on the records maintained in the system, the SugarCRM is truly a necessity if you are looking forward to the ease of working in a paperless environment .


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