If your website is not mobile friendly, you'll lose out on huge potential. So many of your target customers are using smart phones and if you're a local business, especially, mobile SEO is vital. Here are some web design tips that can help your business site be more mobile friendly:
Avoid Being "Flashy"
Sure, flash can be good for some purposes but flashy is not exactly mobile friendly. iPhones, for example, do not recognize flash so your iPhone using audience will only see a blank screen. HTML5 or jquery is best for your animations.
Consider a Mobile Version
If you're on an iPhone and search on Safari for Wikipedia, for example, there is a regular Wikipedia version and one specifically designed for the iPhone. This makes it easier for mobile users to get content in digestible format, rather than scrolling and getting lost on large viewing space that's trying to fit on a tiny screen. This may or may not be a good idea for your business, depending on your business model, but perhaps you should consider it as part of your marketing strategy. You may even consider building an iPhone and Android app for your site as well.
Create an App
If you're an e-commerce site, for example, having an app to track delivery, support tickets, or check stock might be a good idea. Large companies such as IKEA have a mobile catalog, allowing customers and prospects to browse their catalog.
Do not Forget Social Media
Do you Facebook or Twitter? Your customers are using these apps on their smartphones and your regular postings could help influence their buying decisions while they are on the go.
Consider mobile users when planning your layout. An uncluttered, compact, and centred site with good navigation will be easier for anyone on any browser to view.