How to Go About Building an Interactive Website


A website is a wonderful medium to communicate your business message to your target audience. It is, therefore, important to design it in such a way that would attract them to your site and keep them engaged. Website interactivity is one such element that can make the site more appealing to your viewers.

Simply put, interactive websites allow users to go beyond merely reading text and viewing images – they allow users to indulge in various activities that may include playing games, filling out forms, posting comments against blogs and more. A website can technically be termed as interactive, when it allows the user to enter any information, or alter the way in which the website displays its contents. Interaction in any form – suggestions, deals, contests – makes consumers feel comfortable, thus bringing more traffic to your website. No wonder, interactive sites are in vogue today as they can be used for varied purposes – educational, promotional, entertainment, infotainment and more.

It does not matter whether you are a pro, or a novice, whether you want to build an interactive website from the scratch or add some interactive elements to it, you will need to start with a good plan. Here are a few tips that will help keep you on track.

Features to Add

First decide what kind of interactivity is good fit for your business. For example, add e-commerce facilities such as shopping carts if you want to allow customers to buy straight from your site. Add response forms to allow your visitors to post feedback. Use JavaScript if you want to add date and time to your website. Next, identify the areas of the site that you want to be interactive.

Explore Technology Options

Find out what technology options are available to accomplish your goal. Building interactive websites requires some amount of programming knowledge. Best web designers leverage various advanced programming languages such as Flash, Java or HTML5 to incorporate interactive elements such as HTML input fields or forms, games and maps into a website. If programming is not your strong point, use templates and other rapid development applications. Be it social media buttons or a YouTube video icon, blogs or chat – these days you can find a plethora of elements that can add interactivity to your website.

Be Realistic With Your Choice

Choice of technology is critical for interactive website development. Select a technology platform that is compatible with your existing technology infrastructure and easy to maintain.


Before you hire a developer to translate your project into reality, first set a budget. Remember, development costs depend on your choice of technology. Include in your budget the costs of updating content, running the website and maintenance charges. Before outsourcing the job to a web development company, make sure that you have rights to the source code so that you can modify them quickly as per requirements.

Quick Facts

• Use CSS Overflow property to add scrolling attribute for a great story-line effect

• Use Flash or HTML5 if you want to incorporate videos.

• Select Java or ASP for scripting.

• Use tools such as jQuery and Google Web Designer to simplify JavaScript coding.


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