5 On-page Actions That Will Kick-Start Your Road To Success
An inescapable fact is that most major search engines, especially Google, want high quality signals that are naturally produced by the viral nature of the Internet, good on-page optimization which results in higher click through rates and very well structured pages that have high integrity . Our argument is that if you structure your articles like a brand new high quality passionate magazine, it is not just search engines that will rank you higher but that people who view it will also reward you by hiring you or paying for services or products offered. Our main drive is to carry out specific actions that will give positive results through on-page optimization activities which may just survive any algorithm change from major search engines.
1. Make your website more user friendly in order to increase the ability of people to interact with it resulting in higher engagement and better click-through rate.
Make use of clean and attractive "call-to-actions". The call to action is that button or link that will pull your visitors eyes invariably to it so that the user will then click it in order to proceed along a path that you have chosen for that user. It can be a "Read More", "Subscribe" or "Sign Up" button. Either way, it is that vital element that will ensure that visits don't result in one-page views (commonly called bounces). If users are still bouncing, then consider using a heat map to see where your users are focusing on in your website. Try to position the call-to-action button where the heat is most concentrated.
Attract your readers by creating clean, readable and easy to digest website or blog pages. Avoid bad color combinations and always try to put yourself in the readers' seat. Font size must be legible. It must not be so small that users cannot read or so big that it is vulgar nor must color of the text be similar to the background resulting in poor visibility.
Ensure that your images and videos are of good to excellent quality but not to the point of excessively large as to slow down the website. Your images must not pixel ate as that may turn off your visitors who are your prime target.
By all means, do not ramble. Use a direct and authoritative tone in your conversations to your audience. Avoid self-deprecation and doubt as they will make you look incompetent and unsure. Be assertive and get a hold of the reigns firmly. It is what can come users coming back to your website.
Have an introduction and have a summary and conclusion at the end. Ensure that your pages or articles pass spelling and grammar tests at the 100% mark.
To increase how much trust you can instil in your visitors, always do research before you publish your content. This will ensure that readers can grasp your content and be moved to readily share it and even results in people bookmarking your pages so that they can return to it more often.
A rule of thumb is to ensure that your articles or individual pages have content that is more than 400 words to ensure that it is not labeled as "thin" content. A safe bar is to levitate between 600 and 900 words.
2. Use standards compliant coding which will make it easier for content to be retrieved for indexing by Search Engines.
Make it a habit to regularly check your website structure's integrity before publishing content. Unclosed tags, improper use of tags, bad nesting structures and invalid code will cause your website to render inconsistently across browsers and may hamper the ability of search engines to properly extract the information that they need to index your content.
The key to making great pages is to minimize the code and maximize the content so that the raw amount of tags, scripts and takes up much less of space on your page than the amount of content that will be read by users.
3. Apply relevant short meta tags which highlight the keywords and use descriptions that are most relevant in the body section of your website.
Nothing can damage your page rank than using keywords in your meta tags that have very little impact in the body of your website. It's all too easy to wishfully stuff 15 keywords in your "TITLE" and "DESCRIPTION" tags and make little mention of the keywords in the body of your website. Many webmasters have wishful hope that we can side-swipe search engines into ranking us better for those sought after keywords by simply including them in the head section of our websites. Not so.
A simple rule is to make note of the most commonly used key-phrases in the content of your website and then build your meta tags using the most popular ones. This will effectively the trust bar for search engines to have more confidence in your ability to assign the most optimal keywords in your meta tags. If you must put your highly desired key words or key phrases, then you have to ensure that they are evenly distributed within your article or website in a healthy non-keywords-stuffing fashion. as a safe practice, only include your keyword once in every 2 sentences. Keyword stuffing has been known to get websites penalized since it is a common "black-hat search engine optimization" practice. Stay away from it. Do not do it. Balance out your articles and the search engines will love your content.
In this world which is caught in the throes of HTML5, CSS3 and JQuery which are bringing previously unseen levels of interactivity and animations to the web, it is all too easy to get caught up and design a website that will tremendously slow down the time it takes for it to be rendered in the browser. Some social media sharing plug-ins also tend to drastically increase page load times.
The slowness in the loading of a websites is often quoted as the biggest reason for bounces, ie, one page views. If a page is taking too long to load or has become un-responsive, a user will close the browser window and move on to another website.
Every webmaster needs to critically evaluate which scripts, social media sharing plug-ins and animations are deemed as being absolutely vital and delete the rest that are not. It is also quite handy to minify the scripts by reducing white spaces in order to reduce their byte size.
You can also move all scripts from the header section and stick them right before the closing body tags so that they do not slow down the loading of your website.
Reduce the number of server requests that your browser sends by creating image sprites and consider reducing the number of PNG image files in favor of reduced but non-pixilated JPEG images.
If your style sheets are relatively small, consider moving them to the head section of your website as that will also reduce the number of server requests and make your website to load faster.
5. Reduce the number of out-going links from your page especially in your footer area as they will pass authority to the link destinations.
A common mistake done by most designers is to attempt to stick as many links to inner pages of their website in the footer. Not only does this make website look like link-farms notwithstanding that users rarely click or look at the footer sections of websites. As a precaution, always keep outgoing links to less than 50 per web page. Insert "no-follow" tags to the rest of the links to ensure that you do not pass on too much authority to other pages.
Due to the recent search engine algorithm update which was code-named "Panda", ALL webmasters now have to pay very close attention to how they post links to inner pages and on other pages. A bad link-strategy of your content which goes against the guidelines set by Google will get penalized.
Whilst there are infinite actions that you can do on-page in order to start your road to recovering page rank and utilizing a shot-gun approach to catching all traffic that comes your way when it does, nothing will ever beat building good coding structure, well optimized tags and fast loading times. When more people are staying on your page for longer and are managing to click through to view more pages it means that not only will your page rank get better but that your website will better achieve the purpose for why it was built in the first place.
You can use some free and some paid tools in order to assist you on your start on your path to creating a more effective website that will drive users and be loved by search engines in such a way that no update to search engines algorithms will hold much sway.
View where users are clicking – Experimently
Optimize website speed – Google Page Speed
Optimize meta tags – SEO Centro
Review areas of improvement – HubSpot Market Grader
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