Do you know who is visiting your website? Even more important do you know how long people are staying on your website? How about what the most visited pages are?
A brand new Joomla website has been developed for your growing business. The site is easy to use for people of all ages, designed using the latest web trends and even shows up when you search results for a few keywords. That’s great! But wait… your web developer forgot to install Google Analytics. What are we going to do?
Without analytics you really can’t measure levels of success, let alone track milestones and goals. The process of measuring online activity is called websites analytics, and the importance of gathering and analyzing this information is invaluable to any website. Equipped with this invaluable information your business/organization can better satisfy visitors by laser-targeting the most popular bits of content, track peak hours of use and analyze exactly where your traffic is coming from.
The leading “free” analytics tool is also provided by the world’s leading search engine.
What Analytics Provides:
Total number of visitors
Browser being used
Geographic location of visitors
How much time was spent on the website
Which pages were visited
What page was seen first
Plus tons of other facts, charts and statistics
Installing Google Analytics, especially with Joomla, is easy as copy and pasting a few lines of code into your website. After signing up for Google Analytics account, the analytics platform will provide you with a UA code which is placed within your website. After which, Google will begin tracking all activity on your website.
There are plenty of free and equally impressive analytics tools available, but Google Analytics is one of the easiest to manage and powerful interfaces on the market today.
Asynchronous Google Analytics Plugin
With this Joomla plugin you can easily add Google Analytics to your website.
“This plug-in allows you to easily add in the asynchronous Google Analytic code in to the header of your website.
Loading the Google Analytics code asynchronously allows for the rest of your site to load while the analytics code loads in the background and thus increasing the loading speed of your site.
Since Google now actively looks at your websites loading performance to calculates its search engine rankings, this plug-in is well worth a try.”
Understanding The Analytics
Wow! Your web site has over 10,000 visitors each month? Wait, I get 10,000 visitors each month but, only a couple of people are ordering my product? Jeez… my conversion rate is really not what I thought it was.
Let’s step back for a second and make sure our analytics lenses or correctly focused. First and foremost a “hit” is not a “visitor” and “visitor” is not a “unique visitor”.
A hit is a click on any link in your website. If your website is filled with a lot of content, a single unique visitor may rack up to 15-40 hits in any given day.
The difference between a visitor and unique visitor is simply how information is analyzed. A customer may visit your website twice in one day, separated by a 5 hour difference, and be counted as two separate visits. The “unique visitor” figure best represents the number of people visiting your website, because it more accurately tracks the number of actual people visiting your website using cookies and unique ip addresses.