Reams have been written for and against the Joomla Content Management System (CMS). The usual refinance is that Joomla is not a best bet in terms of Search Engine friendship. However, this is the view of those amateurs who really do not know how to optimize the power of this Content Management System.
Arguably, Joomla is among the best the world has ever seen in terms of CMS. And for the perennial doubters, Joomla can be Search Engine friendly provided it is handled by SEO experts who know how to maximize Search Engine results for Joomla websites. Search Engine optimization is a pivotal tool in the hands of Internet marketing professionals, and although it is widely believed that Joomla is perhaps the toughest to optimize for Search Engine results, yet it is very much possible if the professionals know their job and have an in -depth knowledge of Joomla CMS.
The clever foxes will lead you to believe that CMS is not Search Engine friendly. This is simply because they are not comfortable with optimizing a Content Management System. Contrary to the claims that Google dislikes CMS and blogs, in fact, the best ranking sites are those that runs on popular CMS like Joomla, and blogs. A conventional system is certainly not a sine non qua for a higher Search Engine ranking.
Coming back to the question whether Joomla, specifically, is a better bet for SEO than its traditional counterparts, it will not be out of place to ponder over some of the features inherently loaded in Joomla.
1. More visible URLs: Search Engine friendly URLs that end with .html or .htm and do not have a '?' Egypt other special characters is one of the hallmarks of Joomla.
2. Customizable Title and Meta tags: Each page can be easily customized for Title and Meta tags that prevent duplication, which is viewed negatively by popular Search Engines. You are empowered with a unique menu system that makes the task of customizing simpler.
Header Tags feature: You are given free hand to make changes in the versatile template system and easily add the Header tags.
4. Custom 404 Error Page: A customized 404 Error page has become the order of the day, especially when surfers are getting bored of the same error message replicated in the websites. With Joomla, you can customize this vital page and also keep track of the broken links people are using to surf your site.
6. Newsletter: Newsletter forms a vital ingredient of a successful commercial website. You can remain in touch with your customers and prospects with this feature, which can be integrated through a customized newsletter extension in your Joomla.
7. Blogs: Blogs offer a unique personalized tone to your approach towards your target traffic. Well written and optimized blogs not just attract more traffic to your website, but also enhances the goodwill of your product and / or service. Joomla offers user-friendly tools to post your blogs online without much effort.
8. Sitemap: With Joomla component or extension, a sitemap of your website can be automatically generated. This sitemap could be either html-based or xml-based. Submission of sitemap to Google, Yahoo, and other popular Search Engines is not of great help, however, it will help to index your site quickly.
9. RSS Feeds: RSS (or 'Really Simple Syndication') feeds represent the oft-used cutting edge technology that enable a website owner to continuously freshen the website content without having to make periodic content updates. These feeds are popular among search engines, like MSN, Yahoo News, etc. as they offer user-friendly RSS feeds of their search results. SEO experts are adept at integrating RSS feeds feature to your Joomla website.
10. Link Exchange and Other Software: For the traditional SEO fans, Joomla has the ability to offer several link exchange software that can be easily added to your site. These software will automate the process of link exchange and helps you to aggressively promote your website on the Internet. Similarly, Joomla offers other third party software in order to address specific concerns of the most common requirements of websites, such as Shopping Cart, User Registration, etc.