Website Mistake # 23 – Getting in 'Jive' With Javascript

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This website mistake is more on the geeky side so bear with us. It's important to cover because it will help the effectiveness of your web page. Not so much for the website visitor, but to the search engine spiders and how easily your web page code is spidered.

When a search engine visits your page it's looking to find out anything about your page or website it possibly can determine if it has usable content and if the information is relevant to the keywords you have listed.

To understand this you need to have a basic understanding of JavaScript. JavaScript is a programming language used for client-side web development. JavaScript is a trademark of Sun Microsystems. It was used under license for technology invented and implemented by Netscape Communications and current entities such as the Mozilla Foundation.

Microsoft has its own version called Jscript. JavaScript is useful to automate certain elements on a web page and to add some web "magic" to your site. An example is having the date on your sales letter page always showing today's date. Or, a pop up window that opens when you click a link.

JavaScript can be quite lengthy when placing the code in place to make something happen on the web page dynamically. Imagine the search engine having to wade through hundreds, if not thousands, of extra lines of JavaScript code to figure out what your web page is really saying.

This does not have to happen and in most cases should not happen. We're not saying not to use JavaScript, but are saying it's important to use what is called an "include" for your JavaScript. This allows you to take the JavaScript and put it on its own page or actually a file and "include" it using a statement on your web page. The web browser reads this method exactly as the other method but it provides much cleaner "code" for you to work with and allows the search engines to see more of what you really want them to spider.

You can easily achieve this by copying the JavaScript code seen in the HTML version of your page and pasting it into a notepad or WordPad application and then saving the page as a.js file such as yourcode.js. Then, in the same location you removed the code from, you would add a statement to the page like this: It's important to make sure to have the "type" listed to make it valid code, but it is most important that you have the "src" (source) path correct. Otherwise, the JavaScript will not be found and will not work at all.

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