Internet Marketing – Leveraging Your Skills

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Leverage is a key part of business success-leveraging your money, leveraging your time, leveraging your assets. Leveraging your skills!

You can not be good at everything! Beside, there's no time. Some people think internet marketing is about creating fancy webpages, or neat software. It's not! None, of course, those are your products.

Internet marketing is about finding a thirsty crowd and then selling them water! It's about finding out what people want and satisfying that need-scratching their itch.

Just as copywriting is salesmanship in print; internet marketing is salesmanship on the computer screen. Note: it's salesmanship, marketing! That sort of thing. Some of the best internet marketers can barely turn on a computer. They are, however, incredible salespeople!

So, you do not need to know HTML (although a little helps). You do not need to understand JavaScript. You do not need to be an expert at Dreamweaver. The basics will suffice.

What you do need to know is how to communicate either in writing or with spoken communication.

The single most important thing you need is to know how to sell!

What you need to understand is there's no real essential difference between internet marketing and off-line business. Off-line businesses succeed because they find a niche and fill it. Internet marketing is the same thing.

What's different about internet marketing is the following:

Market research is much easier to do

It's essentially free to start a business

All you need is a webpage as a "place of business."

If your business does not work out, then you're not losing any money by pulling the plug-just a little time

To make an internet business go, you need to find a market of hungry people willing to pull their credit cards out of their wallets. Then you need a way to collect their emails. Next, a way to keep up with them. Finally, you need something to sell them-either an affiliate product, or even better, your own.

None of the above requires much technical skill. But it does require marketing and sales savvy. It also requires that you be able to write in a way that induces people to buy. If you have the salesmanship and the writing skills, you're over half way there.

Take stock of your own skill set, and decide where it fits into this. For instance, when I think about myself, I know my skill set. It's sales skill and copywriting skill.

Once you find your skills and hone them, you can approach other internet marketers who may lack your particular skills and talk about joint ventures. If you're good at list building, then you can find people with new products to sell to your list. If you're good at copywriting, you can find someone with a good product, but a poor sales approach and help them out.

Find and solidify your own skills first. Then leverage those skills to get the maximum out of them.

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