When it comes to internet marketing, having a great landing page can be the difference between converting your visitors into sales and having a losing campaign. There are a few different factors that go into landing page design that can either make or break your landing page, or that can make the difference between just a few conversions and lots of conversions. Here are some things you should keep in mind when designing your landing page.
First of all, when a visitor comes to your landing page you want them to take a specific action. This may be clicking a link to a merchant’s page, signing up for your mailing list, downloading your e-book or white paper or any number of other things. In order to get your visitors to do what you want them to you need to limit their options by only providing links that lead them to what they want to do.
Let’s take a closer look at that. Say you make a landing page with a free website builder like Squidoo or Hubpages or many of the free blog programs. When the customer arrives at the page they are presented not just with your links, but with a large number of other links on the page. On Squidoo, for instance, there are links to other pages on Squidoo, links to outside sites and a large number of ads. While your visitor may click on your links and take the action you want them too, they are just as likely to click on one of the other links on the page which means you lose out on a conversion.
Say instead that you create your own web page where you can control everything on it. When the visitor arrives they are presented with your text and with links to whatever action it is you want them to take. At that point their only options are to either click on one of your links or hit their back button. If you have written your landing page well they will likely choose to click on your link, which means they have done what you wanted them to and have not gotten distracted by extra links on the page.
This is why creating your own website to use for your landing pages is crucial to succeeding as an internet marketer. Your own page allows you to direct your visitors where you want them to go and not risk losing them to something that doesn’t benefit you.
If you are like many internet marketers, though, you may struggle with creating your own landing page because you don’t know HTML. Trying to learn HTML can take up valuable time that you could be using creating new campaigns and improving your marketing efforts instead of laboring over a website. Not only that, but if you do eventually get a website created it probably won’t look very professional or put together since you didn’t really know what you were doing when you were building it.