HTML email is a popular tool that can enhance email being sent to potential customers, but there are pitfalls to avoid. Utilizing HTML jazzes up emails, and offers a variety of options for bringing the content to life for the savvy reader. But, it is possible to overdo a good thing, read on for what can go wrong.
First, because of the fact that there are so many options in HTML, it is easy to get carried away with utilizing too many options at once. Too many clashing page background colors, different and hard to read fonts, too dark or too light images are distracting for the reader. It is always better to keep the content and HTML images and fonts simple to allow the reader not to be overwhelmed with it all.
Second, although there are plain text options available for readers who receive HTML email messages, it is not always easy for them to convert the email to a more compatible program. Many times the HTML is not compatible with their system, and makes frustration for the reader who just wanted to read a plain text. Be aware of this problem, and do not overburden the reader with too many options. Make a point of adding small paragraphs with instructions on what to do to convert simple texts if necessary.
Third, consider the layout of the entire page when utilizing HTML. Does the HTML appear at the bottom of the text, or on the sides out of the main areas? The reader should not have to scroll down excessively or to move sideways to see the entire text with the HTML added to get the point of the email. Images should fit neatly and squarely on the webpage, and plan that readers who are in a hurry will not spend extra time trying to navigate difficult pages just to get to interesting HTML content.
Fourth, understand that some HTML will carry viruses, and those can be transmitted to unwary readers. Before attaching images in HTML emails, test the images yourself to ensure that the links work properly, and that the pages are not directed to unknown or closed sources. Nothing is more frustrating for a reader of your HTML message than to be directed to another page through the hyperlink, then to be frozen there, unable to return, backspace or refresh to get out of black hole that results.
Finally, understand that some HTML messages come in as jumbled code and symbols, making the recipient think that a virus is attached to the email. To avoid this problem, know who you are sending it to, and understand the position of those who prefer not to get these types of emails.
Utilizing HTML is a way to augment your text and provide interesting links within the emails you send to your readers online. Avoid the pitfalls, and the reader will have fun interacting with your text, getting definitions and images while reading your content.