HTML or Hyper Text Markup Language is actually not a programming language. Rather, it is markup language used in websites. With its undering codes, web pages are created and made "searchable" on the internet. They are considered the building blocks of webpages. Through specific HTML components, search engines can determine ranking signals for a specific website. Learn how HTML coding can become a determining factor for the making or breaking of your website.
Proper HTML Tagging
It's about giving an exact, unique title for each of your posts. Just imagine the chaos and hassle created when you mistakenlyave them the same titles only because they are of the same topic. It's like giving a library of books with the same book titles. The tension would be to spend more time to check all the books to get what you exactly need. Moreover, it would be totally inconvenient to pour certain amount of time to check what's inside a particular book just because it is not given with proper description.
Proper HTML tagging and titles is very critical for the search engines like Google, Yahoo or Bing to UNDERSTAND what your website is all about. Reasonably, bad titles for your content could mean a bad look for your website. In order to be successful with HTML title tags, one should project how his / her page will be found for. This entails extensible keyword research. After which, it should be incorporated with delicately chosen descriptive titles for each of the contents or pages on your website.
Meta Description Tag
Meta description, in relation to the above-mentioned, is determining how you would like your pages to be displayed and be described in the Search Engine Results Page (SERP) or simply the Search Listings. Although being considered by some SEO consultant services providers that meta description does not directly refer to how your ranking goes up or down. It does not even help to boost the page's rankings. It is instead a "display factor" that helps on how your page or site appears on the search results list.
In its technical sense, we can say that Meta Description tag does not determine your ranking but somehow it can AFFECT so! As you consider it, search engines have an eye for that so-called "click-factor." Think about it: when your page or site is properly described, the higher is the chance that people will click and come to visit it. That is why some SEO professionals still held great regards to the importance of Meta Description in your page ranking.
HTML codes are responsible in identifying the key sections of a web page (even this web page). This serves as an identifying clue to what the page is all about. If the keywords are delicately picked and is strategically placed on the header tags, the larger is chance that your page will be included on the search results.
However, most people go overboard when it comes to putting the header tags: they're putting an entire paragraph in header tags! And that is entirely a blow-off. It should not be that way. Header tags can be very advantageous for you if it reflects the logical structure of your page. H1 and H2 tags can work together hand in hand if they make sense. These could not only increase the rate of "findability" of your page but of its ranking factors as well. Contact a website development services provider today and start gaining benefits from using strategic HTML tags / headers.