How to Develop SEO-Friendly AJAX Website


The Ajax is a programming language which performs exchange of data with a server and updates web pages without having to reload the entire web page. It is a whole group of interconnected web development techniques used as client-side scripting language to create web applications. It receives data without intervening in the display of the existing pages and the behavior. Ajax is a group of technologies rather than a single technology such as HTML and CSS. The methods used to transfer or exchange data are XMLHttpRequest and JavaScript.

The Ajax development is providing a broad group of web technologies which in turn are used to implement web applications that interact with the server in the background without disturbing the present condition of the web pages. The Ajax website development is based on HTML and CSS technologies. XML is used for the Ajax web development for interchanging the data from server to the user. However from the latest developments in Ajax application, the use of the XML has been best-cited and so the use of XSLT is also not in use, although preferred formats are HTML or plain text which is enough user-friendly.

The Problem of Crawling Ajax

Ajax and SEO is more or less a very complicated topic. An Ajax site is more of a flash website, that is, with poor navigation. Since it mostly depends on JavaScript there arises big problem of crawling Ajax. Each browser exhibit different functions and features. In addition to this, running JavaScript needs additional resources which further elevates the costs for the search engines. Even though Google has made declarations that they are trying to understand better HTML forms, Flash and JavaScript, still it is not advisable to rely on these technologies as they are not Search Engine friendly.

Guidelines for developing SEO-friendly Ajax -website:

If you are developing a website or have a website, then surely you need a user-friendly Searching Engine which will attract the visitors and provide them hassle free content and searches. You should have a static HTML content which runs without interruptions and provide the users the needed information.

Use of ASP.NET

  • The use of the ASP.NET is very important while designing a user-friendly Ajax website, as it robust the server-side dictating the language which help the websites to provide smooth flow of the information.
  • With the help of the ASP.NET the web technologies are put together for the creation of most important websites and applications. Use of the HTML and JavaScript should be used form the side of the client to provide him user-friendly information and services.

Creation of HTML page

  • The use of HTML is needed for the development of the Ajax websites, place all your files in the web server and save them in html extension, this will make the website to offer speedy information.
  • On the second side add the JavaScript to send the request to the server which will enter certain codes. After a response you can save the pages which will be in server-side language.

Use Ajax loader

  • While creating a page build a new ASPX page of your projects and name it as Ajax.aspx, this will be named as Ajax container page, it helps you load the URL query string parameters. the Ajax loader will load the content to the pages more quickly and provide uninterrupted information.

Determine the Ajax data

  • While creating a website it is important to put the Ajax application to your website. This makes the server request for the information faster and with one click the information is released before the user without wasting the time.

Implementing the following simple practices may help you making your Ajax site crawlable:

  1. Take note of the location of your website's end and where your application starts: It is meaningless to make robots crawl your drafts, but instead the VMWare Octopus documents made public and archived.
  2. Do confirm that there is a unique URL for each webpage that is to be indexed and crawled.
  3. Load the basic content having the keywords at the beginning in a static manner.
  4. Cache dynamic pages and make them appear as static pages. Do take snapshots of webpages which content keeps on changing regularly and publish the snapshots.
  5. Links, menu items and other important structural aspects of a website should be independent of Ajax and / or JavaScript.
  6. Use Ajax for additional functionality that truly improves the user's experience. Do not use Ajax for effects.

There are a number of ways which make the websites easy and user-friendly with the help of Ajax and the Ajax websites are running through-out the world with effectively. Almost all websites today run on Ajax which is embedded technology.


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